Product design

OnWheels

OnWheels is a Colombian store specializing in sports and mobility gear, including skates, bicycles, skateboards, scooters, and accessories. Focused on active lifestyles and urban sports, OnWheels has become a leading brand in its category, offering high-quality products for both beginners and experienced athletes. With a strong commitment to innovation, style, and performance, it has earned a solid reputation among customers seeking reliable and cutting-edge equipment.

Additional project information

Colombia
, 
 of experience
Department: 
Software
Full time
 
Details
Requirements
Result

Project Background Details

OnWheels is a Colombian store specializing in skates, bicycles, skateboards, and sports accessories. Before the development of their online store, they faced several key challenges that limited their growth in the digital space:

  • 🛍️ No structured online sales channel: While the brand had an active social media community, it lacked its own platform for direct sales, reducing conversion opportunities.
  • 🔎 Difficulty showcasing their full product catalog: Without a well-organized digital structure, browsing and categorizing products was inefficient and overwhelming for customers.
  • 🧾 Manual sales processes: Orders were taken mostly via direct messages, leading to errors, delays, and a lack of professionalism in the buying experience.
  • 📉 Limited market reach: Without an optimized online store, their digital presence was restricted to organic channels, missing out on tools like SEO, paid campaigns, and remarketing strategies.

Recognizing these limitations, the OnWheels team partnered with Kinto to build a robust, attractive, and scalable e-commerce solution that would elevate their business operations and position them strongly in the digital market.

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Functional Requirements

  1. Online store design and development
    • Creation of an attractive and user-friendly e-commerce platform.
    • Implementation of a product management system with categories such as skates, bicycles, skateboards, scooters, and accessories.
  2. Inventory and product management
    • Integration of a real-time inventory tracking system.
    • Easy-to-use admin panel for adding, editing, and removing products.
  3. Optimized checkout process
    • Intuitive shopping cart and streamlined checkout experience.
    • Integration with multiple secure payment gateways.
  4. Sales strategy and promotions
    • Implementation of discount rules and special offers.
    • Sections for “New Arrivals” and featured products to boost conversions.
  5. Personalized user experience
    • Wishlist functionality and product comparison tools.
    • Personalized recommendations based on user browsing and purchase behavior.

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Security & Compliance Requirements

  1. Secure transactions
    • SSL certificates to ensure encrypted connections.
    • Compliance with e-commerce security standards for protecting customer data.
  2. Customer data protection
    • Clear privacy policies and adherence to local data protection regulations.

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Technical Requirements

  1. Robust e-commerce platform
    • Use of a scalable and customizable platform such as Shopify or Magento to support future growth.
  2. Mobile optimization
    • Responsive design for optimal experience across all screen sizes.
  3. Marketing tool integrations
    • Integration with email marketing and analytics tools for campaign performance tracking.
  4. SEO and performance optimization
    • Search engine-friendly structure and fast page loading speeds.

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Project Outcome

After launching the OnWheels online store, the results were significant both technically and commercially:

  • 🚀 Increase in online sales: Within the first few months, OnWheels experienced a substantial boost in digital sales, driven by an optimized user experience and intuitive product navigation.
  • 🛒 Higher conversion rates and reduced cart abandonment: A streamlined checkout process and integrated payment options helped minimize purchasing friction.
  • 🔄 Automation of internal processes: Order management, inventory control, and promotional campaigns became more efficient, reducing human error and improving customer service.
  • 📱 Professional and scalable digital presence: The new store projected a modern, trustworthy image, allowing OnWheels to reach new customers locally and internationally.
  • 📊 Enhanced marketing strategies: With integrations to analytics and email marketing tools, the team was able to launch more effective, data-driven campaigns based on user behavior.

This project significantly strengthened OnWheels' digital presence and positioned the brand as a leader in its niche within the Colombian e-commerce space.

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