In a sector where buyers distrust by default, KINTO took a site from a product plan with no code to a multilingual catalog with transparent pricing, power draw and hosting cost, plus a guide to verify before paying.
Problem
The company sells turnkey miners and wanted a site that built trust and let people buy without friction. It started from a design and a different product plan, with no code yet.
Signals
- Market: Searches for mining, mining hosting and machine models, with volume estimated in the content plan.
- Business: The model pivoted to direct sales of machines, with verification before payment and a renewable hosting contract.
- User experience: The distrust typical of the crypto sector is the main barrier.
- Support: WhatsApp and a form, in several languages.
How we understood it
- Design analysis and a technical proposal with open decisions.
- An article plan with keywords, plus a plan for image optimization and AI citations.
- Comparing the initial plan with the published site, which shows the business pivot.
What we built and why
- Several generations of the same site, each closer to the sale: a prototype faithful to the design, a multi-page static site, a site on our site builder with product pages and a blog, and today’s site.
- Today’s multilingual site with a catalog of dozens of machines, network data with a “last saved value” fallback, a production calculator and a how-to-verify-before-paying section.
Why this way: When buyers distrust by default, transparency is what sells: price, power draw and hosting cost in plain view, and a guide to check before paying.
Transformation
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From a product plan with no code to a direct-sales catalog with transparent price and hosting cost.
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From a manually maintained site to an editable one with structured SEO content.
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machines in the catalog: dozens, from several manufacturers (measured)
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SEO articles: dozens (measured)
What we don’t know yet
- Sales, leads, traffic or rankings: no evidence.
