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Case study · Professional services and SMBs

Corporate websites for more than a dozen small businesses across several sectors and countries

KINTO moved more than a dozen small businesses across several sectors and countries to fast static sites with no server to maintain, working forms and the technical SEO basics in place.

By KINTO · Published

Figures, each with its source

  • more than a dozen

    companies

    Measured

  • several, in services and industry

    sectors

    Measured

Ranges or orders of magnitude where a figure could identify the client, each with its source.

How the transformation unfolded From the problem to what changed, in the five steps every KINTO case follows.

  1. Problem

    Small businesses with corporate sites on shared hosting or heavy templates: slow, expensive to maintain, with forms that never arrived and no technical SEO foundation.

  2. Signals

    Four signals: market, business, user experience and support.

  3. How we understood it

    We reviewed each existing site (pages, content, contact details, forms) and each company’s type of buyer; in several cases we crawled the previous site to migrate its content without losing anything.

  4. What we built

    Static sites on edge hosting: corporate sites with catalogs, service landing pages, appointment or quote booking depending on the business, with static-compatible forms, structured data, a sitemap, analytics and, where needed, a no-code editing panel.

  5. Transformation

    Fast sites with no server to maintain for more than a dozen companies in Colombia and other countries, with their content migrated and their contact forms working.

Before and after, by dimension Editorial levels from 0 to 4 read from the text of this case, never a figure drawn to scale.

  • Site speed

    Before

    Slow, heavy templates (level 1 of 4)

    After

    Fast static sites (level 4 of 4)

  • Maintenance

    Before

    A server to update (level 1 of 4)

    After

    No server to maintain (level 4 of 4)

  • Contact forms

    Before

    Never arrived (level 1 of 4)

    After

    Arrive, copy to sales (level 4 of 4)

  • Technical SEO

    Before

    No foundation (level 0 of 4)

    After

    Basics in place (level 3 of 4)

The four signals we read What the market, the business, the user experience and support were saying before KINTO built anything.

  • Market

    B2B buyers check a supplier online before calling.

  • Business

    The site should cost nothing to maintain and not depend on a server someone has to update.

  • User experience

    Clear catalogs of services and products, with direct contact by phone or WhatsApp.

  • Support

    Forms that arrive, with a copy to the sales lead.

How each site was moved
  1. Review each site Pages, content, forms
  2. Crawl the old site In several cases, nothing lost
  3. Static build On edge hosting
  4. Forms and SEO basics Forms that arrive, sitemap, structured data

Connections

  • Review each site → Crawl the old site
  • Crawl the old site → Static build
  • Static build → Forms and SEO basics

KINTO moved more than a dozen small businesses across several sectors and countries to fast static sites with no server to maintain, working forms and the technical SEO basics in place.

Problem

Small businesses with corporate sites on shared hosting or heavy templates: slow, expensive to maintain, with forms that never arrived and no technical SEO foundation. For most of them, the website is their business card to B2B clients and tenders.

Signals

  • Market: B2B buyers check a supplier online before calling.
  • Business: The site should cost nothing to maintain and not depend on a server someone has to update.
  • User experience: Clear catalogs of services and products, with direct contact by phone or WhatsApp.
  • Support: Forms that arrive, with a copy to the sales lead.

How we understood it

  • Review of each existing site: pages, content, contact details and forms.
  • Analysis of each company’s type of buyer.
  • Crawl of the previous site, in several cases, to migrate the content without losing it.

What we built and why

  • Static sites on edge hosting: corporate sites with catalogs, service landing pages, appointment or quote booking, depending on the business.
  • Static-compatible forms, organization structured data, a sitemap and analytics.
  • A no-code editing panel when the client needed one.

Why this way: A static site has no server to patch and no database to hack, and it is the cheapest way to keep a small business’s business card fast and online.

Transformation

  • Fast sites with no server to maintain for more than a dozen companies in Colombia and other countries, with their content migrated and their contact forms working.

  • companies: more than a dozen (measured)

  • sectors: several, in services and industry (measured)

What we don’t know yet

  • Traffic or lead results per company: we do not measure them systematically.
  • We excluded political sites and sensitive categories from this aggregate.
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