Professional services and SMBs

The published cases cover an agency that hosts other businesses, a group of small companies and a group of independent professionals.

What these companies face

For most small service businesses the website is a business card for B2B clients and tenders, or the first contact with an anxious client who will go on to WhatsApp. They tend to have a site on shared hosting or a heavy template: slow, costly to maintain, with contact forms that never arrive. The dependence goes further for an agency that hosts other people’s sites. In the first case, an agency’s client sites were duplicated across legacy infrastructure, and nobody knew which version was live.

What KINTO builds for them

• Rescue in waves. For the hosting agency, KINTO classified every domain automatically and migrated wave by wave to a new server plus static hosting, with a private WordPress for editing and a one-click publisher: no server where none is needed.
• Static sites for small companies. For the more than a dozen businesses in technical services, health, legal, construction, industry and trade, sites with catalogs, service pages, booking or quote forms and, where needed, a no-code editing panel.
• Sites that open a conversation. For the independent professionals, a self-assessment that opens WhatsApp with the message already written, plus a content security policy and an accessibility audit.

What the cases show, and what they do not

The hosting rescue is the most thoroughly measured: every active site migrated, client email preserved and publishing time cut from nearly an hour to a few minutes. The sites cases are measured in structure and speed: about three working days for a one-page site, HTML of tens of KB, near-zero layout shift. Traffic and lead results are not measured systematically, and the indexing of the most recent professionals’ sites was not yet complete. The SMB case excluded political sites and sensitive categories.

How the work started in each case

For the hosting agency, KINTO started from an inventory nobody had: it classified every domain automatically as dynamic, static, empty or orphaned, and reconciled DNS and registrars to find out what existed. Only with that inventory in hand did the migration waves begin.

For the independent professionals, KINTO started from each person’s identity and their clients’ real questions, of the kind “what is…?” and “how does… work?”, in niches with little clear content. Only then did it audit contrast, accessibility, responsiveness and structured data, and measure production performance on a slow network. For the small businesses, the starting point was that for most of them the website is a business card for B2B clients and tenders, which sets the bar: it must load fast, state clearly what the company does and make the contact form work.

Where to go next

The site approach is under agentic websites, and the hosting rescue under migrations and rescue.